SAP India Pvt Ltd, the world’s leading business software company Wednesday announced its plans to expand footprint in Bangladesh, focusing the country’s rapid growing telecom industry.
Bangladesh being one of the top mobile phone markets in the Asia-Pacific region, have a significant demand for mobile internet data and mobile entertainment services, said Ajay Turki, Head Telecommunication, SAP Indian sub-continent .
“Here SAP has much to offer to the telecom service providers to meet the growing demands of innovative and technologically advanced telecom services like 3G and others, Mr Turki said while addressing a press briefing at a city hotel called to announce SAP’s business expansion plan in the country.
He also said with approximately 52 million existing subscribers and several more potentials, the necessity to provide comprehensive value added services and excellent customer satisfaction is intensifying the competition amongst service providers. SAP ensures cutting edge business solutions and continued service innovation to them, he added.
SAP leads the enterprise applications market through its portfolio of flexible, cutting edge solutions and continued innovation. SAP’s software and services provide industry-specific solutions that enable Telecommunications companies automate and optimize their processes, gain better customer insights, manage risk, get superior visibility across all their assets and enhance global competitiveness.
To accelerate its growth plan in Bangladesh, SAP announced its partnership with Computer Services Limited (CSL) under its SAP Extended Business Programme, to cater to the demands of the telecommunications industry.
“The Telecommunications industry continues to be one of the biggest success stories in the subcontinent for SAP,” he expressed optimism.
SAP’s partnership with local Computer Services Limited will equip the company to provide customers with end-to-end enterprise applications and Business Intelligence platform that help in significantly reducing total cost of ownership while maintaining flexibility and adaptability to support business model innovation as well as rapid new service introduction”, he added.
Momluk Sabir Ahmed, CEO & Managing Director, Computer Services Ltd, said, “We strongly believe in the potential of the Telecommunication Industry in Bangladesh and the need for technology enablement through affordable solutions,”.
CSL has been working on addressing the unique needs of this segment by aligning with technology leaders and leveraging the best-of -breed technologies. Our partnership with SAP will provide us an edge to bring in the right solutions for our customers, Mr Ahmed added.
SAP is the world’s leading provider of business software, offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 95,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt Stock Exchange and NYSE, under the symbol “SAP.”